Solano's youth have always played an important part in our advocacy efforts since the Tobacco Education Coalition was established in 1990. Over the years we've worked with dozens of local schools, 4-H Clubs, Youth Takin' On Tobacco & More, Continentals of Omega Boys and Girls Club, Friday Night Live, Boy Scouts, Fighting Back Youth Partnership and Campfire Girls and Boys.

Local youth have supported tobacco-free campaigns, spoken to city councils, rallied at the state Capitol to be smoke free and participated in various surveys about tobacco products, advertising and sales to minors. Most recently, local students took part in a media project to raise public awareness about tobacco marketing tactics. Participants in the Media Project were from Vallejo Fighting Back's Youth Partnership, Mare Island Technology Institute in Vallejo, Armijo High School in Fairfield and Solano Community College.

Media Project - The "5 W's"              

Who is targeted by the tobacco industry? Teens, 18-24 year olds, minorities (African-Americans and Hispanics) military, young women and low socio-economic groups.

What: Students produced newspaper and magazine or electronic media describing the tobacco industry's deceptive advertising and marketing strategies.

Why: 50 years ago, the US Surgeon General warned that cigarettes were hazardous to our health, but the tobacco industry simply dug in, denied and spent more money on advertising and promoting their products, claiming "light" cigarettes were safer. Finally in 2009, half a century after the Surgeon General's first warning, the FDA banned fruit and candy flavored cigarettes and "light" and "ultra-light" cigarettes. Meanwhile, every year another 400,000 people die prematurely from tobacco-related diseases. This generation will have the knowledge to see through the tobacco industry's deceptive marketing tactics.

How: The Tobacco industry has pioneered and perfected strategies to successfully deceive the public for nearly a century.
Many tactics haven't changed, for example, using movie stars like John Wayne and Sylvester Stallone to smoke in movies.
The Media Project exposes tobacco industry deceit.

When: The Media Project started July 1, 2007 and concluded June 30, 2010.

Where: Contact Annette Balter for more information or to participate in new advocacy projects including a campaign to promote healthy retail stores.    Take Action!

To enlarge, click on photo

Smoking Sucks The Life Right Out Of YOU!

Fairfield High School students helped design the poster and T-shirts for a campaign to NOT share cigarettes with friends.

The tobacco industry spends nearly $13 Billion a year to market its deadly, addictive products.
Most smokers tried their first cigarette at age 13.

Solano County
Health & Social Services
275 Beck Ave.
Fairfield, CA 94533

Contact Our Team
Felicia Flores-Workman
Project Director

Angela Upshaw                   Health Education Specialist

This site is made possible by funds received from the California Department of Public Health, under agreement #07-48.

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Solano County Tobacco Prevention & Education Program
10/11/10 1:02 PM